By: Tydus Chase 

     As ponds froze over and snow settled softly on the ground, excitement grew for Super Bowl 60. But the action-packed game and star-studded halftime show wasn’t the only thing that drew viewers into this once-a-year event. Across the world many people watched the Super Bowl just for the much-anticipated commercials that broke up the action-packed game.  

     The commercials ranged from advertisements for Dunkin to advertisements for Dove, with the cost for the advertising time reaching a record breaking $8 million for a 30 second time slot, according to AdWeek. 

     With Budweiser’s commercial titled “American Icons” being ranked the best according to USA Today. The commercial shows the tale of an eaglet that fell out of its nest and was then raised by a young foal.  

     The foal protects the eaglet from the elements and helps it to learn to fly. By the end of the commercial the eaglet has grown into a mature eagle, and the foal has also grown up. The commercial ends with two farmers drinking Budweiser and watching the eagle fly off.  

     Lay’s commercial titled “Last Harvest” comes in at a close second according to USA Today. This commercial takes you on an emotional journey, starting with a potato farmer speaking to his daughter about retiring, but she convinces him to spend one more year with her on the farm. 

     The commercial is filled with many flashbacks as the two reminisce on the many years they have spent together farming spuds. The commercial ends with the daughter surprising her dad with a retirement party, and then the dad gives her the keys to the farm.  

     The Squire interviewed freshman Ben Blauser about the commercials with him stating, “I think the commercials really added to the Super Bowl this year since the game was so horrible.” Also noting, “The Lay’s commercial was very heartfelt, and it had a great message behind it, that makes people actually think about where their food comes from.” 

     USA Today then ranked Pepsi’s commercial titled “The Choice” in the number three spot. This highly controversial commercial shows the iconic Coca Cola polar bear choose Pepsi over Coca Cola. The bear then goes to therapy to cope with liking Pepsi better.  

     The commercial then copies the iconic Coldplay kiss cam scene that happened last summer between Astronomer CEO, Andy Byron, and his Chief People Officer, Kristin Cabot. Except for this time, there were just two polar bears who got embarrassed when they were caught canoodling while drinking Pepsi. But in the end, they are happy and continue to drink Pepsi.  

    That’s all The Squire has for the best Super Bowl ads, but there were many more so make sure you’ve watched them all to see a wide variety of high production commercials.