By: Ariel Ludwick 

     The 2025 Super Bowl played 57 national commercials throughout the game, including sponsorships from Doritos, Ram Trucks, and Taco Bell to Booking.com, Hexclad, and Sketchers. On average, it costs eight million dollars to play a thirty second ad during the Super Bowl, and the total time of national ads played during the Super Bowl was almost thirty minutes. 

     The Squire interviewed Carson Ferman, a fan of the Buffalo Bills, who said his favorite ad played was the Jurassic World Rebirth trailer because he explained he is a big fan of the franchise. According to the USA Today Ad Meter, which rated all 57 ads, the best ad played during the Superbowl was the Budweiser “First Delivery” ad, with an average rating of 3.56 out of 5 stars. The next two on their list were extremely close to the number one spot, featuring “The Little Farmer” ad by Lay’s with a rating of 3.55, and “The ULTRA Hustle” commercial by Michelob ULTRA, with a rating of 3.52. According to a poll that took place on The Squire’s Instagram page, two more fan-favorites were the Reese’s “Don’t Eat Lava” ad and the Doritos “Abduction (For the Bold)” commercial. 

     Ferman’s least favorite commercial was the Bundle-Rooski commercial featuring Andy Reid and Patrick Mahomes because “…it is very overplayed on TV.” USA Today’s Ad Meter featured “The Z-Suite” ad by Tubi as the lowest-rated Super Bowl ad for 2025. The poll on Instagram agreed with that commercial as one of the least favorites, along with the “Foam Diva” ad by Coffee Mate, which ranked 55 out of 57 on the Ad Meter. 

     “The impression I got from the commercials was that they were trying to put the NFL’s best players front and center to get them more publicity,” Ferman said when asked how he felt about the Superbowl ads as a whole. “I think this because they played a lot of commercials with Peyton Manning, Patrick Mahomes, and Andy Reid.” He also felt that ads this year were “…substantially less fun than the years previous because there were very few good trailers and many overplayed ads.” Those who answered The Squire Instagram question disagreed, with 69% of people voting the ads this year were better than previous years.